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Link's sword and shield, long hat and ears were all created to make the character easily distinguishable. In Tri Force Heroes, Link passes through the kingdom of Hytopia on his travels after certain, undisclosed events. He is the same hero from A Link Between Worlds, and dresses differently to hide his heroic origins.

As the goddess' chosen hero, he is also the bearer of the Triforce of Courage, one of the three components that together combine to form the Triforce, a sacred artefact and symbol of power. In several Zelda games, Link's main objective is to recover the fragments of the Triforce in order to defeat Ganon. Link's character is always depicted as a fearless hero and a "symbol of courage" who is willing to protect Hyrule for the sake of others. After the valleys of ancient Hyrule are flooded in a deluge, Ganondorf's power is mysteriously tamed for ages before his dark energy begins to be felt over the Great Sea. Link lives on Outset Island on the Great Sea, the region above Hyrule after it was flooded by the gods to prevent Ganondorf from conquering it. Link is given the green tunic and hat on his birthday to commemorate the Hero of Time, but an attack by the Helmaroc King in which his sister is kidnapped starts him on a whirlwind adventure.

CNET declared him the second top comic book character of all time in 2009. GamesRadar staff ranked Link as one their "100 best heroes in video games", published in 2013. In 2020, Esquire listed Link in "The 50 Best Video Game Characters of All Time". HobbyConsolas included Link in "The 30 best heroes of the last 30 years," while Rachel Weber of GamesRadar ranked Link as 7th of their "50 iconic video game characters." As the mascot of The Legend of Zelda series, Link has become a widely recognisable character in pop culture.

Although the plot in each Zelda game varies, most center around Link defeating Ganon with the Master Sword and rescuing Princess Zelda. During gameplay, Link must navigate through various dungeons, defeat monsters and solve puzzles before reaching the end of the game. Meanwhile, having collected the Seven Sages, Yuga quickly takes over Hyrule Castle.

He has been positively received by critics and fans and is a popular character within the video game community. According to Guinness World Records, Link is the most critically acclaimed videogame playable character and the most ubiquitous action-adventure video game character, surpassing Mario. He has been recognised by the Guinness World Records Gamer's Edition as the second best video game character of all time after Mario. Critics have also named him as one of the most influential video game characters of all time and one of Shigeru Miyamoto's most famous creations. In the original The Legend of Zelda, Hyrule is engulfed in chaos after an army led by Ganon invaded it and stole the Triforce of Power. In an attempt to prevent Ganon from acquiring the Triforce of Wisdom, Princess Zelda splits it and hides the eight fragments in secret dungeons throughout the land.

Using this crystal, Link is able to switch between both forms at will. In A Link to the Past, Link lives with his uncle in a house near Hyrule Castle. During this time, the land of Hyrule was plagued by a sudden disaster, until the wizard Agahnim appeared at the court of the King of Hyrule and quelled the upheaval. Named chief adviser to the throne, he soon seized power from the king and kidnapped the six Maidens, descendants of the seven Sages of long ago. One night, Link is awakened by a telepathic message from Princess Zelda, who says that she is locked in the castle dungeon.

Producer Eiji Aonuma stated that Link's silence is meant to avoid breaking the relationship between the player and the character that could result from adding dialogue with which the player does not agree. Link's character has been purposefully left open to interpretation to offer a blank slate for players to enter the game world and provide a more personal experience. "This is the nature of places known as Silent Realms. They are domains of the spirit, accessible only to the goddess's chosen hero. This particular trial, Farore's Silent Realm, tests the limits of your courage.

The knights of Hyrule fought bravely against Vaati, but could not defeat him. The boy's sword split his body into four and they defeated 마이랭크 Vaati and sealed him away into the Four Sword. After defeating Vaati, the boy vanished into the forest, leaving behind his sword.